A global whisky brand in South Africa.

Working with the Global SVP in the UK, the Global Marketing Director based in Amsterdam, and in collaboration with the team in South Africa, we developed new communications to promote the brand through its connection with a working space/education and entertainment venue, supporting South Africa’s next generation of creative entrepreneurs. We brought in highly experienced, strategically-minded, and awarded talent from Cape Town to work with other international teams, producing four big creative platforms for qualitative research, which landed on a clear winner, which we then helped to navigate successfully through Link testing.